Top 10+ PPC (Pay-Per-Click) Agencies in 2025

Do you need the best PPC agency to manage your paid marketing campaigns? We have created a worldwide list of top PPC agencies that manage paid marketing campaigns across platforms like Bing, Google, and Facebook. You might want to consider the agencies that use the industry's best Pay-per-click services to deliver quality results for their clients. After analyzing each PPC company, the GoodFirms research team has identified and ranked the top PPC companies or Google Ads agencies. We have compiled a reputed list of PPC agencies that you can trust.

Here are the Top PPC (Pay-Per-Click) Agencies & Companies

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Frequently Asked Questions

What is a PPC Agency?

A PPC agency specializes in managing clients' online ad campaigns on platforms like Google Ads, Microsoft Advertising, and social media advertising. They target the right audience and implement strategies to ensure that suitable ads are shown to the right audience at the right time.

They monitor and optimize campaigns to get the maximum out of the allocated budget by adjusting the ad copy, keywords, and bids. So, they manage the complex online ad campaigns for you and generate more website traffic, leads, and conversions for your business.

How do PPC agencies work?

PPC agencies start with an initial consultation and goal setting to meet your business goals. They will then develop a PPC strategy, determining the platforms to target, keywords to bid upon, and ad formats. PPC accounts will be set up, and attractive ad copies that will impress your target audience will be created.

PPC agencies also closely monitor ad performance by tracking key metrics like clicks, conversions, impressions, and Cost Per Click. They will analyze data and make adjustments to your PPC campaign. You will be informed about the performance via regular reports and ROI. PPC agencies maintain continuous communication with their clients and schedule regular meetings. They have different pricing models like retainer fees or percentage of your ad spend.

What are the different types of PPC campaigns and How do I choose for my business?

There are different types of PPC campaigns suitable for other goals. Search Network ads are text-based ads placed on search engine result pages. They are ideal for increasing website traffic, generating leads, and increasing sales. Display Network Ads are banner or image ads displayed on websites. They are suitable for brand awareness, promotions, and retargeting.

Social Media Ads like Facebook and Instagram are highly targeted based on user demographics and interests. Shopping ads are product-based ads with images, titles, and prices displayed on shopping platforms or search result pages. These ads are ideal for eCommerce businesses to drive sales. Retargeting or remarketing ads are meant for audiences who have purchased the product/service or visited the webpage. To choose the right PPC campaign for your business, start with your goals and clearly define them. Next, research your target audience and study their online behavior. Take into consideration your budget and experiment a bit. Track the results and make adjustments to the PPC campaign.

What services does a PPC agency provide?

A PPC agency provides a wide range of services, starting with Goal Setting and understanding. Campaign planning, platform selection services, and a comprehensive campaign strategy are also provided. A keyword research service is also offered to identify relevant keywords. A PPC company also provides ad creation and landing page optimization services.

They will launch your campaigns, closely monitor them, and make changes accordingly. They also provide Bid Management services based on competition and Cost-per-Click(CPC). They also offer services like conversion tracking setup, competitor Analysis, and remarketing campaign management.

What platforms do PPC agencies work with?

PPC agencies make use of various platforms to execute campaigns for their clients. These platforms include Google Ads, which empowers PPC agencies to design text-based ads displayed on Search Engine Results Pages. Another platform for PPC agencies is Microsoft Advertising, which is used to target users searching on Bing. Meta ads platform is for advertising on Facebook and Instagram, which are highly targeted based on interests, demographics, and online behavior.

LinkedIn Ads are a valuable B2B platform that facilitates targeting professionals based on industry and job profiles. Twitter Ads allow keyword targeting and campaign promotion via hashtags and trends. Other platforms PPC agencies utilize include Pinterest, TikTok, Snapchat, etc., depending on your target audience.

Why should I hire a PPC agency or company?

There are several reasons for hiring a PPC agency or company to manage your online advertising. They have experts who know the latest technology and trends in PPC advertising. They will handle everything from keyword research, ad creation, campaign management, and data analysis. Several PPC agencies also have expertise in specific industries. They can use this knowledge to customize campaigns for your target audience.

A PPC agency will also provide detailed reports about the ad campaign performance, which will help you evaluate what is working and what is not. PPC agencies are generally very good at budgeting and ensuring you maximize your allotted funds.

How can I choose the right PPC agency?

First, you should know your PPC requirements before looking for the right PPC agency. Create a requirement document along with the targets you want to achieve. The next step would be to create a list of probable partners by researching and seeking expert recommendations. The other option is to depend on platforms like GoodFirms to get the initial list.

Once you have a list of competent PPC companies that can achieve your goals, you can contact them for further discussions. You should ask them about their experience working with firms in your domain. The skill set and expertise of the PPC company employees working on your requirements must ascertained. Payment terms & conditions should discussed before choosing the right PPC company.

How do PPC agencies charge for their services?

PPC agencies employ various pricing models for their services. One popular option is the percentage of ad spend, wherein the agency charges a set percentage of your total monthly ad spend on Google Ads, Bing Ads, or other similar platforms. For most companies, this percentage ranges between 10% and 30%. Another model is a flat fee, in which the agency charges fixed monthly payments for its services.

Some companies charge an hourly rate. The total cost is calculated by multiplying the hours spent on your requirement by the hourly rate. PPC agencies sometimes use a hybrid model, charging a flat fee for campaign management and a percentage of ad spend for regular optimization.

Can a PPC agency help with local advertising campaigns?

Yes, PPC agencies can help with local advertising campaigns. It is a very effective way for local businesses to target potential customers in their region. PPC agencies have the expertise to use the PPC platform’s features to target ideal audiences based on location. Ensures that people see your ads in your area, maximizing your ROI (ROI).

PPC agencies can craft engaging ads meant explicitly for local audiences. They also optimize the ads based on campaign data, ensuring you get the most out of the budget. They know how to implement local extensions in your ads, which enable the display of business addresses, phone numbers, and even a map in the search results.