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Market: Saudi Arabia

Scope: Social Media | Paid Campaigns

About: Rose Sweets is one of the oldest authentic Saudi brands offering sweet bites with oriental and western fusion.

Our main challenge was to modernize the brand’s social media presence and increase sales in a short period of time, due to high competition, through tactical campaigns.

We were able to achieve 30% sales in store and through 3rd party aggregators month to month from October 2023 till December 2023. 

Market: Bahrain

Scope: Social Media

About: JJ’s is a really cool spot where people gather for the vibe, the food and meeting new folks.

One of the challenges the brand had was promoting and differentiating two of their events “ Jammin’ ” and “Microphone Madness” from messaging to visuals.

Our social media approach and report analysis allowed the company to make strategic decisions in improving their offerings and events calendar.

Market: Qatar

Scope: Social Media | Paid Campaigns | Photography & Videography

About: Al Meera is a well known supermarket chain in Qatar that has been in the market for ages.

The main objective behind Al Meera social media scope was to make it more fun, engaging and interactive. 

Market: Qatar

Scope: Social Media | Paid Campaigns

About: We have covered the Qatar International Agricultural Exhibition during pre-event preparations, 5-day full coverage & the post event, along with a high-impact awareness campaign.

Market: Qatar

Scope: Social Media

About: Welcome to the fun and relatable meme-like content of Trocadéro, the magical family amusement center located in Place Vendôme.

Market: Qatar

Scope: Social Media

About: We had the pleasure to work on this account, which is part of the Ministry of Municipality, for over two years, with the goal of raising awareness and pushing people towards a greener future.

Market: Qatar

Scope: Video Production | Paid Campaigns

About: As part of our collaboration with MOCI, we managed the video production for the ministry’s digital initiatives and portals aimed at enterprises and investors.

Our scope also included handling MOCI’s digital campaigns, both locally and internationally.

Market : Saudi Arabia

Scope : Social Media | Paid Campaigns | Photography & Videography

About : LVT is a French pastry new concept that opened in Riyadh. Part of the scope was handling ideation & content for the opening, as well as the launch paid campaigns.

Based on the brand’s current situation, our plan covered creating a story behind LVT and a brand build-up direction ensuring the targeted positioning.

Market: Qatar

Scope: Social Media | Event Coverages & Shoots | Website

About: JMJ is Qatar’s leading luxury real estate developer with whom our collaboration mostly revolved around launching the brand in the market, as well as communicating their participation in City Scape Qatar 2023, along with promoting their partnership with Zaha Hadid Architects.

Activation

Mother’s day played a big role with our communications in Qatar as the importance of families is blended in the culture itself.

We had content emphasizing on appreciation amongst young children towards their mothers with a McDonald's theme relationship. The video was very successful and created a big buzz on social media.

Growth Marketing

Project Objective: Increase downloads, active users, and overall engagement with the McDonald's mobile app.

Target Audience:

Existing McDonald's customers (encourage app adoption)

New customers (drive initial app downloads and trial)

Focus on mobile-first users who order and pay through the app.

Events

On Qatar National Day, we included content emphasizing the importance of showing patriotism through a video that portrays the link between Qatar and McDonald’s.

What do we do for McDonald’s Lebanon & Qatar?

A great job, obviously! But for real, here’s our SOW:

• Moderation on all channels (Facebook, Instagram, Twitter, Zomato)
• Publishing, Scheduling, Boosting social media content
• Content Creation, Curation and Design
• Analytics and reporting on a monthly and yearly basis (other timeline is exceptional)
• Strategic and activation plans
• Event live coverages
• Client and agency meetings

April fools activation. We wanted to elevate the user perception for McDonald’s food quality. We sent out private invitations to influencers inviting them to attend a #sushiLovin event on 1stof April.

During the last week of March, we released this teaser video announcing that McDonald’s will server sushi on 1st of April. The video went viral with people commenting and sharing that this is April fools post.

Actually, we planned the whole event, and served sushi from McDonald’s ingredients.

How we shifted the digital communication strategy of Commercial Bank

Upon acquiring the account of Commercial Bank, our first duty was to declutter and retarget the content being pushed out, while also being selective about what works, what doesn’t and how we could capitalize on what their brand is about.

Their communication plan for going digital was very corporate and lacking a social approach. As per their request of pushing this message out and positioning the brand as one of the leading digital banks in the region, we brought to life several campaigns and series, with a creative twist targeting different audiences dedicated to this topic, such as:

• Series: Choose to click
• Campaign 1: Just like this
• Campaign 2: Endless Possibilities
• Campaign 3: Does it get any more digital

Market : Qatar

Scope : Social Media | On-Site Activations | Photography & Videography

About : For over 3 years, our partnership with LIC extended from action packed live coverages of some of the biggest most awaited main events in F1 and MotoGP to engaging social activities with the fans on a daily basis. 

Place Vendôme QND zoom in video

The purpose of the QND zoom in video is to convey the transformation of Qatar over the years, highlighting both its historical roots and modern advancements.

RATIONAL

This video utilizes a combination of zoom in and zoom out techniques to effectively communicate two key messages. Firstly, by zooming in, it emphasizes the historical aspects of Qatar, showcasing its rich heritage and cultural significance. Secondly, by strategically zooming out, it aims to demonstrate the remarkable progress and development that Qatar has undergone, portraying it as a modern and thriving nation. Overall, the video serves to celebrate Qatar's evolution and convey a message of pride in its past and present achievements.

INSIGHTS

2,145 LIKES

19,097 VIEWS

192 SAVES

1,030,003 REACH

Creative Content

The objective of the strategy was to create unseen, unique, and above-average content through:

• Creative content (Doodling, Find the Spot, Postcard, Never Have I Ever, and relevant trendy reels)
• Big buzzing content 

Market: Ivory Coast

Scope: Social Media | Paid Campaigns | Photography & Videography

About: A luxury 5-star boutique hotel in the heart of Abidjan, ranked among the top 100 globally, offering a full experience for visitors. Our job is to replicate this experience and translate it to a social media language.

Rymco - Drive Her Dreams: International Women's Day Campaign

Campaign Objective: Empower women and celebrate their achievements on International Women's Day, positioning Rymco Nissan as a key enabler for their aspirations.

We offer The Entertainer Qatar comprehensive social media and paid media campaign video services. Our expertise spans from ideation and content creation to filming and editing, ensuring a seamless process from start to finish. We produce a wide range of videos, from short, trendy reels to upscale, polished productions, tailored to engage and captivate your audience.

On December 2019, Coral wanted to generate awareness that it’s an established Lebanese Station contributing to a better Lebanon as there was a confusion amongst the audience about Coral being a brand new company.

To achieve our objective, we came up with a video featuring different Lebanese known monuments like Rashaya Castle, Train etc. At the end of the video, we exposed that Coral has been there for 94 years since 1926 as if it was also one of the Lebanese Monuments.

The 45-second video was featured on Facebook and Instagram and contributed in changing users perception.

Identity Campaign

To achieve our objective, the 2 TVCs were published online on Coral Oil Facebook, Instagram and YouTube accounts.

The TVCs and the banners with the slogan, were also sponsored as Youtube Preroll and Bumper ads, on Snapchat stories and Inmedia (on websites).

The 2 TVCs were based on an end rhyme so we played around it and challenged users to come up with their own versions.

In addition to that, we created competitions based on scenes from the TVCs for users to keep it on top of the user’s mind ( ad recall)

User’s interaction with Coral was a proof of success of this campaign!

Buzz online: The brand was mentioned on Facebook and Instagram by users creating their own version of the ad, even in games like PUBG! Many official pages in Lebanon shared the ad and reviewed it as a funny one. There was even a sticker (inspired from the ad) trending on Whatsapp! The hashtags #عبي_طاقة_إيجابية( new slogan of Coral ) & #موزة_وتفاحة (sentence from the ad) were also trending online.

Buzz offline: Footfall on the stations. The sales number was increasing. Users were passing by the station to get Coral’s services and to recreate their own version of the ad with the employees. 

Set Up: After we have a clear assessment and Once the website is ready, our team will start setting up all onsite optimization tools and contents to generate and index pages over search engines, the process is a critical one as it defines the type of content of each page to be indexed over search engines and define the relation between the website content and the searched keywords.

Onsite Optimization: at this step our team will be optimizing performance of pages and creating internal links between relevant content over the pages to create a historic relation between matched keywords used through search engines. The content of Meta Tags, Titles, body texts, and images naming will be optimized to serve the purpose of being visible on targeted search requests.

• Keywords selection

• Title Tag Optimization

• Meta Tags Optimization

• ALT Tags Optimization

• Hyperlink Optimization

• Sitemap Generation

• XML Sitemap Generation

• Making URLs friendly

• Proper Linking Structure

• Right Keyword Density

Offsite Optimization: creating trust for a website goes side by side with creating relations with trusted sources/websites to list content and links towards the main website. Through this phase our team will be working on creating trust over various websites through placing inbound links to several services and packages within the website. It is worth noting that having visible results will take between 4 to 6 months depending on the content indexing and new methodologies, which might be launched during this period.

• Submit the links of the website into the Search engines & social media platforms

• Creating trust between the website & external portals

• Drive traffic from external portals

• New 1-way Incoming Links 150 per month

• XML Sitemap Submission in Google

• Sitemap Submission in Yahoo

• Sitemap Submission in Bing

• Social Bookmarking Links

• Social Media Links

Renaming Campaign

On January 2018 CFC Group changed it’s name to FNB Finance since it was acquired by FNB BANK in 2000. The primary goal of the campaign was to transition as smoothly as possible.

Our Strategy:

To tackle our challenges, we developed a single phrase signifying the name change, as well as developing eye-catching visuals to be advertised as carousel ads and a short video.

Finally, we used the same message to continuously post on Facebook and Instagram to hammer down the issue and prevent confusion.

The message we used was بالاسم تغيّرنا in Arabic, signifying the name change with wordplay twist and CFC is now FNB Finance in English.

Result:

The renaming campaign was successful and tackled our challenges directly. Only 3 cases were recorded where fans were slightly confused with the renaming; However they were handled instantly.

Market : Global Brand

Scope : Global Digital Marketing Strategy | Websites | Photography & Videography

About : We have recently onboarded dipndip to manage their global digital strategy and oversee its implementation across all countries to ensure consistency. From product launches and announcements to occasional packaging updates and more, we handle it all.

Our scope also includes managing the global website structure, UX/UI, and development for various countries.

Shawarmanji requested a campaign to highlight their achievements in the past years, so we came up with a concept “Akbar min 3omor” which explains how Shawarmanji managed to be so successful, wise and mature is so much little time. Using children was the main conceptual resemblance of “being mature”

Kiddzy Mobile App

Project Objective: Increase downloads, active users, and overall engagement with the Kiddzy mobile app.

Target Audience:

Parents of young children (aged 2-8 years old)

Focus on parents seeking a safe, educational, and entertaining mobile app for their children.

Consider segmenting by parents' tech-savviness and preferred learning methods (play-based, curriculum-based).

Deliverables:

A comprehensive app growth marketing strategy with a detailed plan for each tactic.

Creative assets for social media campaigns, app store visuals, and in-app promotions.

User acquisition campaigns across various channels.

Performance measurement and reporting to track progress towards set goals.

CNBC ARABIA's website are the main entry point to all other services and solutions. It will include:

• General information about CNBC ARABIA to fit the new era of digital marketing.
• Online solution for already existing visitors, as well as a tool to engage with new visitors.
• The ability to watch live coverage online with Live Streaming
• Interactive Modules, which allow two-way online communication between CNBC ARABIA and its audience. 

• During the 5-day event we gained 550 new followers on Facebook and 750 on Instagram
• We created more than 290 stories during the 5-day event with organic reach per story exceeding 3,000
• We gained an impressive 770K total impressions during the 5-day event

Margherita is one of the best authentic Italian places in Qatar which newly opened in Mirqab Mall.

Our approach was creating eye-catchy, out of the box visuals.

The objective is to develop the Original Narrative Website over Drupal platform.

Our scope of work:

- Apply the design over the Drupal platform and develop the features needed

- Migrate the data from the old website and upload it within the new website

- Host the website on a shared server

- Maintaining any bugs / fixes that might show up due to technology or browser update

THE BOUTIQUE HOTEL's website is the main entry point to all other services and solutions. It will include:

• Basic information about "THE BOUTIQUE HOTEL" to fit the new era of digital marketing.

• Online solution for already existing visitors, as well as a tool to engage with new visitors.

• Interactive Modules which allow two-way on line communication between "THE BOUTIQUE HOTEL" and its audience.

Countries: USA / UAE

Brief:

• Trade Mark Infringement
• Brand Registry Development
• Listing Development

Result: Loss of Amazon Listings & Reviews

Action:Trade Mark Infringement: IG Concept lawyers worked with Amazon Counsel and gained access to Al Kanater ListingsEnrolled the Brand with the Amazon Brand Registry service and developed all the

required material:

• A+ Listing
• A+ Content
• Storefront

Product Links:

• Storefront: https://www.amazon.com/stores/AlKanaterSince1977/page/C38B9180-1161-4D03-B18A-95ACC74F1D14?ref_=ast_bln
• Listing Sample: https://www.amazon.com/Al-Kanater-Natural-Chemicals-No-Whitening/dp/B08DG295LF/ref=sr_1_3?crid=27DZ4BATZI84L&dib=eyJ2IjoiMSJ9.g-p44CeS1EJZXeV7YeYwnf-T7S9ToRrAE9jncTKAZ8S8Mapwx9PA1vynP8CHpdGcvic1g9cH0FTE3bZ-pcCPxjVgdagtWwZbZWp5ABPDGkxx9GTvXDirXbFjEcovzz587ZEqQ5Ity_MJLwyJ356_GeZBlVGIgcmLY-NZdCIRXcRmnQdvvHMSDDjta11DUKxZBOqpI5Wk5iH_97T--o69YK2VIQOz17qjHNgIvZoeA3k.vniKJOGQ8pvB6v33FUG7rcDSVO8mjg3-5QcY4LMgAtY&dib_tag=se&keywords=al%2Bkanater&qid=1712580759&sprefix=al%2Bkanater%2Caps%2C325&sr=8-3&th=1

Country: USA

Brief:

• Brand Registry Development
• Listing Development

Result: Unifying the brand listings

Café Najjar Cardamom Overall Pick

Action:Enrolled the Brand with the Amazon Brand Registry service and developed all the required material:

• A+ Listing
• A+ Content
• Storefront

Product Links:

• Storefront: https://www.amazon.com/stores/Caf%C3%A9Najjar/page/4C6E31A5-7AA3-4D3B-B227-2C62C19F7995?ref_=ast_bln
• Listing Sample: https://www.amazon.com/Najjar-Classic-Cardamom-Turkish-style-Lebanon/dp/B002ABW7GW/ref=sr_1_2?crid=MEW0EFMTB7UU&dib=eyJ2IjoiMSJ9.e_WLu_JMbSFNnlmRGscB1dmr7hY-2kwZNTjDv0WLXAHxIvBdzTbO64_iwazhO0ttqIwJmANAPltBNffIUxc8xz3aC4J3SaGbi5G7nYcBxSRd1qjOf_FXe2pIcrA-_dr00gFr_hBFAyNkW-k6um1KokAkJTqbz5nRlOcxb5Gkoi7juZBrawmZeNA0wr6Gxl7hoQscxnMJRaa95Nh-maqB5NRVY_VWpV5oGSppd9hx7_HX3bs32rFBQ3w58JfSDi4gqdDQOYk2tmy5JcNhruxbV-GxZuTsJH5Qo4HFo2RC9sU.uAeYyRNqfVhJrdNl9fyzeqHLhBA5vPTblcuGk2iQut0&dib_tag=se&keywords=cafe+najjar&qid=1712581208&sprefix=cafe+najjar%2Caps%2C201&sr=8-2