Seafoam Marketing

Overview:

Davis Olszeski Law specializes in ERISA law, helping clients who have been denied employee benefits achieve resolution and experience peace of mind. They stand as a beacon of empowerment, relentlessly pursuing fairness, transparency, and the safeguarding of ERISA rights in every case they undertake.

The Challenge:

In a landscape saturated with legal firms vying for attention, Matt and Adam faced a pressing challenge upon launching their new practice. With a commitment to advocating for employee benefits and challenging inappropriate denials, they recognized the need to differentiate their firm from the countless others in their field. The primary hurdle lay in developing a comprehensive brand identity from the ground up and creating a distinctive digital presence that not only showcased their extensive legal experience, but also communicated their unique approach to client representation.

Designing a captivating, user-friendly website and creating a unique, modern logo with complementary brand assets were imperative in forging a lasting impression that set them apart.

The Approach & Solution:

The Seafoam team tackled this challenge first by conducting a Brand Strategy Workshop.
This interactive session fostered collaboration between our team and the partners of Davis Olszeski, strategically posing questions relating to their business and area of specialization.

This allowed us to draw out the knowledge, ideas, and perspectives necessary for shaping and refining their brand identity. Moreover, it enabled the development of their brand's purpose, core values, positioning, intended audience, messaging, and storytelling framework. As a culmination of our efforts, we also designed a fresh and engaging website tailored to the needs of their audience.

The Results:

• Designed and built a brand new website
• Developed the company’s brand core including their purpose, vision, mission, and core values.
• Established the company’s differentiation and positioning strategy.
• Identified key target audiences and developed audience personas
• Crafted the company’s brand personality, attitudes, voice, and tone.
• Defined the company’s core messaging strategy and storytelling framework.
• Created a unique brand identity consisting of logos, colors, patterns, and typography system.

Overview:

The mission of Ponce Health Sciences University (PHSU) is to provide a world-class, culturally-competent, health sciences education to the population they serve, through innovative adaptive learning environments focused on the success of its students to become ethical practitioners and scientists. The PHSU vision is to build on its reputation as a prestigious academic and research leader educating underrepresented, diverse populations while focusing research efforts on solving global health disparities.

The Challenge:

As a newer option in the academic arena, PHSU needed a partner to help drive awareness and engagement for the brand. Given its commitment to helping provide a top tier education to underserved communities, the brand wanted to hit the ground running; getting in front of potential students early in their decision making process. Awareness was a big concern for the brand, but it wasn’t the only challenge. In addition to driving traffic, we need to help guide these users through to conversion; generating student inquiries for the admissions team. We also needed to differentiate the brand and educate the students on some of the more novel curriculum options.

Additionally, we needed to help create user paths for students at various points of the educational journey. Some students may look to PHSU as an alternative educational opportunity while they work toward a more traditional medical degree. All of the messaging and advertising took the various student needs into account.

The Approach & Solution:

Seafoam Media tackled this challenge by digging into the needs of this unique demographic. We toured the facility, met students and faculty, and got to work. Some of our strategies included:

• Audited existing campaigns and, in tandem with the brand, was able to optimize budgets to save and average of six figures per year, all while garnering a greater return on investment. 
• A reorganized website with more clear user paths
• Reworked website content to be more clear, concise, and correct
• While working with outside partners, created graphics and brand assets for use across the board.
• New, original photography for the site, internal resources, and social channels
• Clarified source medium attribution problems, creating more comprehensive reporting for the brand
• Created monthly working meetings, devoting time to digging into the reporting and adjusting ad messaging and budgets to ensure that every dollar was well spent.
• Worked with the team to build a clear and consistent brand style on social media
• Partnered with PHSU to attend several major events at the university, chatting with students and taking photos to help humanize the brand.

The Results:

During our relationship with the brand, our strategies have garnered great success in both cost cutting measures and overall marketing efficiency. The effectiveness of our plans can clearly be seen in the results. Seafoam has only just begun in this arena. We look forward to continued success.